the Unexpected Virtue of the Dissonance

Cognitive Dissonance is ‘the mental stress experienced by an individual who holds two or more contradictory beliefs at the same time; or that is confronted by new information that conflicts with existing ideas and values’. An individual who experiences dissonance tends to become psychologically uncomfortable, and he/she is motivated to try to reduce this dissonance by actively avoiding situations that are likely to increase it.
This creation of uniformity allows for a lessening of psychological tension. Dissonance is felt when people are confronted with information that is inconsistent with their beliefs.
The design discipline shapes our life, our environment, and the way we see the world, through the objects that it creates. In everything that man builds, with words, artifacts, or rules, heshe shapes the world, fitted to our understanding of it, and in that way limits the objective existence of reality to the way we codify the surrounding environment.
Uniformity lessens Psychological tension. We feel safe in the world through the accepted narratives we all share with each other. We understand the world through the limitations we put on it. In a broader vision, design is a way to shape reality, but it is also a discipline that limits our perception and consequently the knowledge we have of reality.
As a Designer, I should be sharp on the message I send or in the object I create. I should avoid any form of misleading in the things I do, but what can happen if I subvert this statement? Did I fail in my role as a Designer ? Or I can achieve a deeper knowledge of a possible unknown reality?

  • Materials; Jesmonite, polyurethane, polyester, wood, epoxy resin
  • Limited Edition: 8 + 1 A.P.
  • Years: 2016
  • Technique: carving, moulding and casting
  • Sizes: Various
  • Photo: Courtesy of Studio Mass

Notes; The complete installation displays a range of artefacts that go from objects that perform a precise function to samples experiment that shows the potential of the material combined with the shapes.


This series of tiles were realized shooting an HD video of 180 frames per second of the rain falling in a puddle. After observin the phenomena on screen, almost a thousand of those frames where printed and the most relevant selected to be reproduced. From there the polyurethane molds were carved by hand and then molded in PU and cast polyester. The result is a high- fidelity reproduction of a natural event translated into a design object.