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NON-LINEAR JOURNEY OF MEMORY

Commissioned by Alisha Phichitsingh for Dutch Design Week 2022.


Non-Linear Journey of Memory is a spatial choreography designed by Tellurico Design Studio in collaboration with Timothy Liu and commissioned by the artist Alisha Phichitsingh for the Dutch Design Week 2022.
The project investigates the theme of “Grief” trying to create an environment which is at the same time, private and public.
The loss of a loved one causes emptiness and fluctuations of emotions, a void like no other; there are no words that can describe it nor words to soothe the feeling of loss.
The spatial choreography embodies different stages of grief, with each stage taking the viewer through different aspects of that journey, from absence to presence. The memories and the love you feel for your loved ones will keep them present.
In this set-up design, the visitors move through the layers and become part of fluid non-linear memories. The stage becomes an interactive experience for both, viewers and designer where our body sensation and movement initiates a dialogue between past and present, memories and grieving.
The translucent curtains create an uncanny space, where shadowy figures pass by on the borders of perception. When the light shines on the handmade hammered metal islands, the reflection on the curtains of this semi-private space, forms an atmosphere of fleeting memory. The altar-like space makes you feel like you are walking through a sacral space, where observance and silence become predominant.



  • Concept and Creative Direction: Francesco Pace and Timothy Liu
  • Design Development: Francesco Pace and Timothy Liu
  • Typology: Set-up Design
  • Client: Alisha Phichitsingh for DDW
  • Sponsored: Cultuurprijs Eindhoven
  • Logistic Support : Dutch Design Foundation
  • Production: Tellurico Laboratory 
  • Years: 2022
  • Photo Courtesy: Tellurico’s Archive

























- SET UP VIEWS -









- THE ISLANDS -















- THE COMPOSITIONS -










- CURTAINS DETAILS -








TELLURICO / SITE-SPECIFIC / SET-UP  / DESIGN / EINDHOVEN / DUTCH DESIGN FOUNDATION / DDW2022 / CREATIVE DIRECTION
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