Setup Design and Curatorial Project commissioned by Isola Design
Significant social issues have been under the spotlight in the last three years, highlighted by a pandemic that has irretrievably broken many unstable balances. Personal and social well-being has become the main priority for almost everyone.
The Take Care! exhibition aims exactly at promoting design projects focused on tackling contemporary issues that cover both the social and individual spheres.
The inequity in access to food resources, the fast deterioration of the environment, and the excessive production of waste finding a way of rebalancing themself are just a few examples of some of the most urgent topics of our time. The projects on display work towards raising awareness on those themes bringing up crucial questions and promoting both conceptual and practical solutions.
The setup, designed by Tellurico Design Studio and commissioned by Isola Design, creates a bridge between indoors and outdoors. A conversation between the outside garden of Biblioteca degli Alberi and the inside exhibition space of Stecca3. The plants burst through the windows into the exhibition space and invade the inner space.
The installation design is inspired by the way how native South American civilisations grow their food. In South America when colonists arrived from Europe, they thought they had found heaven, the promised land. One of the reasons they thought so was because by walking along the paths within the forest they were able to find all the food they needed along the way, accustomed as they were to growing their food by cutting down a piece of land and growing only one vegetable or fruit on that same land. Local South American tribes grew their food differently, in commune with nature, along the path they were walking in, in this way they did not have the need to carry food with them and they could take everything they needed from the forest. We similarly created the installation design, a patch along which the viewer can walk and find the design projects, food for their mind.
All the plants used for the installation have been carefully selected together with OZ eventi, which works not only as an installation a specialised installation company, picking only seasonal plants from the Milanese countryside.
Take Care!, is the very first event in the Isola Design District which highlights individual and collective wellness, stated in all its meanings.
- Concept and Creative Direction: Francesco Pace
- Design Development: Tellurico Design Studio
- Typology: Set-up Design and Curatorial Project
- Commissioned: Isola Design
- Production: OZ-Eventi
- Main Sponsor: Monkey 47
- Supported: Regione Lombardia
- Hosted: Stecca 3
- Years: 2023
- Photo Courtesy: Anwyn Howarth
- INSTALLATION VIEWS -
- FROM OUTSIDE TO INSIDE -
- CORNERS -
TELLURICO / SETUP-DESIGN / INSTALLATION / CURATORIAL / PROJECT / CREATIVE DIRECTION / MILAN / DESIGN / WEEK / 2023